Hi, I’m Jerrica, but you can call me Jerry.
I’m the makeup artist, photographer, and hype girl behind Empowered Imagery.

More than that, I’m a wife, a fur mom, and a multi-passionate business owner always juggling something creative. When I’m not busy editing or binge watching friends or the office, you can usually find me going for a hike, or having a boogie with a margarita in hand. These are just a few of the things that bring me joy. But, nothing compares to the fulfilment I get from helping you see your true beauty and strength through my lens.

I specialise in boudoir, fitness, motherhood and branding photography with a mission to empower women at every stage of their journey! After years in the beauty and photography industry, I grew sick of hearing women constantly speak so negatively about themselves. So I created this space for one big reason: to help women see themselves the way others already do - beautiful, strong, sexy, and worthy.

This business is a passion project through and through! Using a mixture of makeup artistry and photography, I’m not here to transform you or make you look like someone else, I’m here to help you reconnect with YOU. The version that’s already enough. The one that’s powerful even on your hardest days.

Thank you so much for being here and supporting my journey. Here’s to creating, empowering, and capturing the magic of NOW together!